Strategi Kampanye Komisi Pemilihan Umum (KPU) dalam Meningkatkan Pemilih Aktif Pada Pemilu 2019 (Kajian Deskriptif di Akun Instagram KPU)

THE GENERAL ELECTIONS COMMISSION (KPU) CAMPAIGN STRATEGY IN INCREASING ACTIVE VOTERS IN ELECTION 2019 (Descriptive Study on KPU Instagram Accounts)

Authors

  • Rian Budifebrianto Institut Teknologi dan Bisnis Kalbis
  • Santi Delliana Institut Teknologi dan Bisnis Kalbis

DOI:

https://doi.org/10.33084/restorica.v6i2.1344

Keywords:

campaign, communication, election, Instagram

Abstract

Communication in social media is a form of communication carried out by many parties, one of which is KPU. Welcoming the political year, the KPU is actively conducting campaigns to increase the number of active voters monitored each year. One of the campaign strategies used by KPU is using Instagram social media; according to KPU, this internet-based social media can reach the public widely and quickly. This study uses a qualitative research approach with the post-positivism paradigm. In this research, the model used is Ostergaard's campaign model. Based on research results, in conducting campaigns through Instagram, KPU utilizes several features on Instagram, such as posting, hashtags, and captions. In addition to using the Instagram feature, KPU also prioritizes speed in clarifying emerging hoaxes and attractive designs in its Instagram posts. KPU can create a positive perspective in the community, especially new voters who are expected to become active voters. KPU is a trusted distributor of information for the public regarding the 2019 elections.

Downloads

Download data is not yet available.

References

Daniswara, W. (2019). Fakta dan Tanggapan Berita Hoaks 7 Kontainer Surat suara Tercoblos, Andi Arief Membantah. Tribunnews.Com. Retrieved from http://www.tribunnews.com/section/2019/01/03/fakta-dan-tanggapan- berita-hoaks-7-kontainer-surat-suara-tercoblos-andi-arief- membantah?page=4
Heryanto, G. G. (2018). Media Komunikasi Politik. Yogyakarta: IRCiSoD. Retrieved from https://books.google.co.id/books/about/Media_Komunikasi_Politik.html?id=Pqy-DwAAQBAJ&redir_esc=y
Komisi Pemilihan Umum. (2019). Komisi Pemilihan Umum. Retrieved June 19, 2019, from www.kpu.go.id
Nurudin. (2012). Media Sosial Baru dan Munculnya Revolusi Baru Proses Komunikasi. Yogyakarta: Buku Litera.
Pertiwi, W. K. (2018). Riset Pola Pemakaian Medsos Orang Indonesia. Kompas.Com. Retrieved from https://tekno.kompas.com/read/2018/03/01/10340027/riset-ungkap-pola- pemakaian-medsos-orang-indonesia
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Usman, H., & Akbar, P. S. (2011). Metodologi Penelitian Sosial. Jakarta: Bumi Aksara.
Venus, A. (2014). Manajemen Kampanye: Panduan Teoretis dan Praktis dalam Mengefektifkan Kampanye Komunikasi. Bandung: Simbiosa Rekatama Media.

Downloads

Published

2020-10-02

How to Cite

Budifebrianto, R., & Delliana, S. (2020). Strategi Kampanye Komisi Pemilihan Umum (KPU) dalam Meningkatkan Pemilih Aktif Pada Pemilu 2019 (Kajian Deskriptif di Akun Instagram KPU): THE GENERAL ELECTIONS COMMISSION (KPU) CAMPAIGN STRATEGY IN INCREASING ACTIVE VOTERS IN ELECTION 2019 (Descriptive Study on KPU Instagram Accounts). Restorica: Jurnal Ilmiah Ilmu Administrasi Negara Dan Ilmu Komunikasi, 6(2), 1–11. https://doi.org/10.33084/restorica.v6i2.1344