ALMAIDAH, R. et al. Pengembangan Usaha Nusa Scent sebagai Inovasi Pengharum Mobil Herbal Aroma Nusantara melalui Pendekatan Analisis SWOT dan BMC: Business Development of Nusa Scent as an Innovative Herbal Nusantara-Aroma Car Freshener through the SWOT Analysis and BMC Approaches. Anterior Jurnal, v. 25, n. 1, p. 80–86, 15 Jan.2026.