Wahyudi, Jaemi, Mohammad Rafii, Bayu Suratmoko, and Ahyar Junaedi. 2026. “AI-Based Personalization and Consumer Purchase Intention: Examining the Effects of Social Media Engagement and Digital Content Quality”. Bitnet: Jurnal Pendidikan Teknologi Informasi 11 (2):53-72. https://doi.org/10.33084/bitnet.v11i2.13298.