Wahyudi, J., Mohammad Rafii, Bayu Suratmoko and Ahyar Junaedi (2026) “AI-Based Personalization and Consumer Purchase Intention: Examining the Effects of Social Media Engagement and Digital Content Quality”, Bitnet: Jurnal Pendidikan Teknologi Informasi, 11(2), pp. 53–72. doi: 10.33084/bitnet.v11i2.13298.