JEJE ANTAR HAJA IN OPTIMIZING LOCAL EXPEDITIONS IN THE CHALLENGES OF GLOBALIZATION

Abstract

This article discusses the optimization of the local expedition service Jeje Antar Haja in facing the challenges of globalization. With the advancement of technology and e-commerce, the need for efficient and affordable shipping services has become crucial. Jeje Antar Haja is a business engaged in goods delivery, focusing on package delivery services located in Pulang Pisau Regency. This expedition has developed and provided solutions to the high cost of shipping. The research uses a descriptive qualitative approach with field research methods to describe field conditions. The findings indicate that the innovation in package delivery services offered by Jeje Antar Haja has successfully attracted consumer interest and addressed problems in the area, especially in providing services for communities burdened by high shipping costs, fostering innovation, creating jobs, and supporting local SMEs. By optimizing operations and utilizing technology, Jeje Antar Haja can continue to grow and contribute to both the regional and national economy.