Jurnal Tingang Ilmu Komunikasi

Da'wah Messages in YukNgajiTV YouTube Videos: Content Analysis of Six Categories of Da'wah Messages

ilham muhammad ma'rufin — Sun, 19 Jul 2026 00:00:00 +0700

This study aims to explore and categorize the da'wah messages contained in videos on the YukNgajiTV YouTube channel. The approach used is a descriptive qualitative content analysis, focusing on six types of da'wah messages: aqidah, sharia, morals, worship, fiqh, and Islamic motivation. The analysis results show that this channel not only conveys Islamic teachings through lectures but also presents them in narratives that are relevant to everyday life, especially for the younger generation. The da'wah messages are delivered in a casual, contextual language and interspersed with humor, yet remain rooted in Islamic values. This study confirms that social media can be an effective means of conveying da'wah, as long as it adapts to the communication style of its audience.

Keywords: da'wah message, YouTube, YukNgajiTV, content analysis, da'wah media

Responsive Communication in Strengthening Sustainable Media Relationships Between Indonesia’s Organizations and Mass Media in the Fast Information Era

Aliyah Dzil Izzati Sitorus, Nikmah Hadiati Salisah — Sun, 19 Jul 2026 00:00:00 +0700

This study is motivated by the rapid flow of information in the digital era, which requires organizations to develop communication that is fast, accurate, and consistent in maintaining relationships with mass media. This condition makes responsiveness a crucial factor in ensuring the sustainability of media relations while maintaining public trust. This study aims to analyze the role of responsive communication in strengthening media relations between organizations and mass media in Indonesia. The research employs a descriptive qualitative approach using a literature study method by analyzing various relevant scholarly works on organizational communication, media relations, and digital communication dynamics. The findings indicate that responsive communication is not only related to the speed of response but also encompasses the accuracy of information, consistency of messages, and the organization’s ability to adapt to journalists’ needs and changes in the media environment. Responsiveness has been shown to contribute to improving the quality of interaction, building media trust, and controlling the flow of information, particularly in crisis situations, thereby minimizing the potential for misinformation. Furthermore, differences in organizational characteristics influence the level of responsiveness and the effectiveness of media relations. These findings confirm that responsive communication is a key strategy in building sustainable media relations and serves as an essential foundation for maintaining organizational reputation amid increasingly rapid and complex information competition.

The Meaning of Sadness and Family Warmth in Telkomsel’s Ramadan Advertisement: A Charles Sanders Peirce Semiotic Analysis

Jamiati KN — Tue, 28 Jul 2026 00:00:00 +0700

Ramadan advertising no longer functions merely as a promotional medium, but also as a site of meaning production that connects audiences’ emotional experiences with brand imagery through family-centered everyday narratives. This article examines the meaning of sadness and family warmth in Telkomsel’s Ramadan advertisement by explaining how visual and narrative signs construct a dialectic between physical separation, longing, and emotional closeness mediated by digital connection. This study employed a descriptive qualitative approach using Charles Sanders Peirce’s semiotic analysis. The data consisted of key scenes in the advertisement, which were analyzed through the triadic relation of representamen, object, and interpretant, and further elaborated through the typology of signs, namely icon, index, and symbol. The findings show that sadness is represented through facial expressions, pauses, silent spaces, interpersonal distance, and visual atmospheres that signify loss or separation, while family warmth is constructed through the symbolism of home, interactions among family members, intimate tones of communication, and the presence of communication technology as a medium of affective connection. In Telkomsel’s advertisement, digital connectivity is not interpreted merely as a technical feature of the network, but as an emotional signifier that enables family members to remain close despite spatial limitations during Ramadan. Therefore, the advertisement produces the meaning that digital connection can sustain intimacy, reduce the sense of loss, and preserve family warmth within the emotional landscape of Ramadan