Optimalisasi Potensi Lokal Desa Rejosari Kabupaten Malang dengan Inovasi Prouk Kuliner Berbasis Tepung Jemunak Optimizing the Local Potential of Rejosari Village, Malang Regency with Culinary Product Innovations Based on Jemunak Flour

Abstract

Rejosari Village in Malang Regency has long been a community development site for Universitas Negeri Malang and a regular location for student community service (KKN). One of the region's leading agricultural commodities is talas bentul, locally known as "Jemunak." The fertile soil and favorable climate provide optimal conditions for the crop's growth. However, its utilization remains limited, as most of the harvest is still sold raw in traditional markets at low prices. Some residents have attempted to produce Jemunak chips, but the quality has not yet met the standards for broader commercial distribution. The main issue lies in the lack of processing to turn the abundant Jemunak harvest into higher-value products. To address this, the community service program offered solutions such as: 1) empowering residents to process Jemunak into innovative food products like abon Jemunak (seasoned shredded Jemunak), 2) designing and providing more attractive packaging, and 3) conducting training on using digital technology for marketing via social media and online marketplaces to expand sales beyond Rejosari Village. This activity was held on July 19, 2025, at the Rejosari Village Hall, attended by two village officials, 15 PKK (Family Welfare Movement) members, 4 MSME (Micro, Small, and Medium Enterprises) representatives, and 1 Jemunak farmer. The speakers were two lecturers, assisted by two students. The program received an enthusiastic and positive response from participants eager to develop the potential of Jemunak.