Penerapan Website Responsif untuk Media Promosi Digital dalam Meningkatkan Kemandirian dan Visibilitas Jeep Wisata Alam Merapi Responsive Website Implementation for Digital Promotion to Enhance the Independence and Visibility of Merapi Jeep Adventure Tourism
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Abstract
Mount Merapi's tourism area, especially the Jeep Wisata Alam tours in Dusun Banteng, Hargobinangun, Sleman, continues to grow in popularity. However, many local business owners still struggle to expand their market reach due to the lack of professional digital promotion. Their current marketing is primarily conventional and has not utilised effective online platforms. To address this, a community service program was implemented to develop a responsive website as an accessible digital promotional tool. The program involved direct observation, interviews to identify business needs, website development using the CodeIgniter framework, training on website content management, and intensive assistance. The resulting website includes features such as detailed tour information, photo and video galleries, customer testimonials, social media integration, and a tiered login system for primary and assistant administrators to manage content. After implementation, the business partners showed improved confidence and independence in managing digital promotions. The website also increased its online presence, enabling it to reach potential tourists from within Indonesia and abroad. This program significantly enhanced their digital skills, helping transform local businesses into more modern, competitive marketing practices. The developed website is now fully operational and publicly accessible at https://aws-adventour.com.
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