Inovasi Produk Pengrajin Gerabah di Dusun Jetis, Panjangrejo, Pundong Bantul Yogyakarta

Innovation Product of Pottery Crafts in Jetis, Panjangrejo, Pundong Bantul Yogyakarta

Authors

  • Aqidah Asri Suwarsi Universitas Muhammadiyah Yogyakarta
  • Julia Noermawati Eka Satyarini Universitas Muhammadiyah Yogyakarta
  • Safaah Restuning Hayati Universitas Muhammadiyah Yogyakarta
  • Aninta Gina Sharfina Universitas Muhammadiyah Yogyakarta
  • Anisatun Anggraeni Universitas Muhammadiyah Yogyakarta

DOI:

https://doi.org/10.33084/pengabdianmu.v6i2.1726

Keywords:

pottery, craftsman, packaging, digital marketing

Abstract

Panjangrejo is one of the Tourism Villages located in the east of Bantul Regency. Geographically, the location of this Tourism Village is very strategic because this Pottery Tourism Village is on one of the Parangtritis beach tourist routes, which is very crowded by tourists. Due to a lack of attention and support from the village government, the pottery craft of the Panjamgrejo tourism village is not as popular as the Kasongan village. The main problems faced by craftsmen include the stiff competition between pottery artisans, the lack of demand from outside the region due to limitations in marketing digital products (digital marketing), and the fulfillment of safe and attractive packaging. The method used in this service is the method of training and substitution of science and technology. The solution of product packaging that is still simple is overcome by procuring durable and attractive packaging boxes to increase product sales power and minimize product breakage. Also, the promotion of products that have not been run optimally is overcome by digital marketing training both through social media Instagram to Facebook ads with better internet signal support due to the availability of modems to facilitate online product marketing.

Downloads

Download data is not yet available.

References

Atalay, M., Anafarta, N., Sarvan, F. 2013. The Relationship between Innovation and Firm Performance: An Empirical Evidence from Turkish Automotive Supplier Industry. Procedia - Social and Behavioral Sciences. 75:226-235. https://doi.org/10.1016/j.sbspro.2013.04.026
Baskoro, I., Suharson, A. 2016. Gerabah Siti Kencono Aji Di Desa Panjangrejo Pundong Bantul. Corak: Jurnal Seni Kriya. 5(2):121-131. https://doi.org/10.24821/corak.v5i2.2382
Katsikeas, C., Leonidou, L., Zeriti, A. 2019. Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions. International Marketing Review. 37(3):405-424. https://doi.org/10.1108/IMR-02-2019-0080
Kotler, P., Keller, K.L. 2006. Marketing Management, 12th ed. New York: Pearson Inc.
Löfsten, H. 2014. Product innovation processes and the trade-off between product innovation performance and business performance. European Journal of Innovation Management. 17(1):61-84. https://doi.org/10.1108/EJIM-04-2013-0034
Marsh, K., Bugusu, B. 2007. Food Packaging—Roles, Materials, and Environmental Issues. Journal of Food Science. 72(3):R39-R55. https://doi.org/10.1111/j.1750-3841.2007.00301.x
Martins, J.M., Fernandes, M.T. 2015. Too small to innovate? Creating value with fewer resources. Journal of Business Strategy. 36(2):25-33. https://doi.org/10.1108/JBS-02-2014-0014
Nugrahani, R. 2015. Peran Desain Grafis Pada Label Dan Kemasan Produk Makanan UMKM. Imajinasi. 9(2):127-136. https://doi.org/10.15294/imajinasi.v9i2.8846
Nørskov, S., Chrysochou, P., Milenkova, M. 2015. The impact of product innovation attributes on brand equity. Journal of Consumer Marketing. 32(4):245-254. https://doi.org/10.1108/JCM-10-2014-1198
Pardi, Suharyono, Imam, S., Zainul, A. 2014. The Effect of Market Orientation and Entrepreneurial Orientation toward Learning Orientation, Innovation, Competitive Advantages and Marketing Performance. European Journal of Business and Management. 6(21):69-80.
Parry, M.E., Song, M., Weerd‐Nederhof, P.C.D., Visscher, K. 2009. The Impact of NPD Strategy, Product Strategy, and NPD Processes on Perceived Cycle Time. Journal of Product Innovation Management. 26(6):627-639. https://doi.org/10.1111/j.1540-5885.2009.00688.x
Qanytah, Ambarsari, I. 2011. Efisiensi Penggunaan Kemasan Kardus Distribusi Mangga Arumanis. Jurnal Penelitian dan Pengembangan Pertanian. 30(1). 8-15. http://dx.doi.org/10.21082/jp3.v30n1.2011.p8-15
Raheem, D. 2013. Application of Plastics and Paper as Food Packaging Materials - An Overview. Emirates Journal of Food and Agriculture. 25(3):177-188. https://doi.org/10.9755/ejfa.v25i3.11509
Rundh, B. 2016. The role of packaging within marketing and value creation. British Food Journal. 118(10):2491-2511. https://doi.org/10.1108/BFJ-10-2015-0390
Suharson, A., Putro, I.B.M. 2017. Diversifikasi Desain dan Peningkatan Kualitas Produk Gerabah Panjangrejo Pundong Bantul dengan Teknik Modern Finishing. Jurnal Riset Daerah. 16(1):2599-2618.

Downloads

Published

2021-02-28

How to Cite

Suwarsi, A. A., Satyarini, J. N. E., Hayati, S. R., Sharfina, A. G., & Anggraeni, A. (2021). Inovasi Produk Pengrajin Gerabah di Dusun Jetis, Panjangrejo, Pundong Bantul Yogyakarta: Innovation Product of Pottery Crafts in Jetis, Panjangrejo, Pundong Bantul Yogyakarta. PengabdianMu: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 6(2), 197–205. https://doi.org/10.33084/pengabdianmu.v6i2.1726

Issue

Vol. 6 No. 2 (2021): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Any article on the copyright is retained by the author(s).
  2. Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share work with acknowledgment of the work authors and initial publications in this journal.
  3. Authors are able to enter into a separate, additional contractual arrangements for non-exclusive distribution of published articles of work (eg, post-institutional repository) or publish it in a book, with acknowledgment of its initial publication in this journal.
  4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their websites) prior to and during the submission process, as can lead to productive exchanges, as well as earlier and greater citation of published work.
  5. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License