Digitalisasi Katalog Produk: Pemberdayaan UMKM di Kecamatan Bandongan

Digitalization of Product Catalog: Empowerment of MSMEs in Bandongan Subdistrict

Authors

  • Agus Miswanto Universitas Muhammadiyah Magelang https://orcid.org/0000-0002-6035-2345 (unauthenticated)
  • Fauzan Ahmad Universitas Muhammadiyah Magelang
  • Ridwan Saputra Universitas Muhammadiyah Magelang
  • Muhammad Rifqi Universitas Muhammadiyah Magelang
  • Krisni Rahayu Universitas Muhammadiyah Magelang

DOI:

https://doi.org/10.33084/pengabdianmu.v6i5.1934

Keywords:

Digitization, Lazis-MU, Product catalog, MSME

Abstract

This community service is carried out in the District of Bandongan Magelang with the main objective of promoting and empowering MSMEs (UMKM) in this area. The main problem of MSMEs in this region is their low marketing capacity and their relatively limited-term capacity. Information technology instruments are needed to strengthen the network and access to digital marketing to expand marketing reach. With the UMKM Products database that the LAZIS-MU manages through the Mitra-MU application, UMKM products can be reached by the wider community.

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Author Biography

  • Agus Miswanto, Universitas Muhammadiyah Magelang

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    Lecturer and Reseacher at Departement of Islamic Economics Law, Universitas Muhammadiyah Magelang

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Published

2021-08-30

Issue

Vol. 6 No. 5 (2021): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat

Section

Articles

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How to Cite

Miswanto, A., Ahmad, F., Saputra, R., Rifqi, M., & Rahayu, K. (2021). Digitalisasi Katalog Produk: Pemberdayaan UMKM di Kecamatan Bandongan: Digitalization of Product Catalog: Empowerment of MSMEs in Bandongan Subdistrict. PengabdianMu: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 6(5), 441-447. https://doi.org/10.33084/pengabdianmu.v6i5.1934