Diversifikasi Produk Sebagai Strategi Bertahan dan Berkembang di Masa Pandemi Desa Prima Kenanga

Product Diversification as a Strategy for Survival and Development in the Pandemic Period in Prima Kenanga Village

Authors

DOI:

https://doi.org/10.33084/pengabdianmu.v7iSpecial-1.2361

Keywords:

Prima Village, Product diversification, Defensive strategy

Abstract

Desa Prima is one of the policies of the Ministry of Women’s Empowerment to break the poverty chain and women empowerment through productive economic development. “Kenanga” group is one of the Desa Prima with 21 active members engaged in culinary (81%), handicraft (9.5%), and services (9.5%). During the pandemic, sales are decreasing drastically. Therefore, it is necessary to develop an alternative business to survive and develop. By using FGD (Focus Group Discussion) and the PRA (Participatory Rural Appraisal) method, these service activities aim to provide alternative product diversification. This service provided training in making “pisang sanggan” and “Jadah Wajik” as delivery in “seserahan” ceremony. This training was chosen because it is still relevant to the business field of the participants and can increase selling. The results show that the training increases participants’ understanding, skills, and creativity in making “Pisang sanggan” and “Jadah Wajik” and selling the product 100%.

Downloads

Download data is not yet available.

References

Aswiyati, I. 2016. Peran wanita dalam menunjang perekonomian rumah tangga keluarga petani tradisional untuk penanggulangan kemiskinan di Desa Kuwil Kecamatan Kalawat. HOLISTIK. 10(17), 1–18
Bagis, F., Pratama, B.C., Ikhsani, M.M., Darmawan, A. 2020. Strategi Peningkatan Pendapatan Masyarakat Melalui Program Diversifikasi Produk dan Digital Marketing pada Anggota Aisyiyah Ranting Bojanegara. Budimas : Jurnal Pengabdian Masyarakat. 2(1):26–30. http://dx.doi.org/10.29040/budimas.v2i1.1010
Bulan, T.P.L. 2017. Pengaruh Diversifikasi Produk dan Harga terhadap Kepuasan Konsumen pada Juragan Jasmine Langsa. Jurnal Manajemen dan Keuangan. 6(1):679–687
Bunsaman, S.M., Taftazani, B.M. 2018. Peranan Perempuan Dalam Meningkatkan Kesejahteraan Ekonomi Keluarga (Studi Tentang Peranan Petugas K3L Perempuan Universitas Padjadjaran Jatinangor (Zona: Rektorat)). Prosiding Penelitian dan Pengabdian Kepada Masyarakat. 5(2):146-157. https://doi.org/10.24198/jppm.v5i2.18373
Gamsir, Ernawati, Tajuddin, Nusantara, A.W. 2020. Peningkatan Keahlian Identifikasi Peluang Usaha Bagi Calon Wirausaha di Kota Kendari. Dinamisia : Jurnal Pengabdian Kepada Masyarakat. 5(1):25–31. https://doi.org/10.31849/dinamisia.v5i1.4565
Hermawan, L. 2015. Dilema Diversifikasi Produk: Meningkatkan Pendapatan Atau Menimbulkan Kanibalisme Produk? Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen). 9(2):142–153. https://doi.org/10.21107/kompetensi.v9i2.1702
Husain, W., Bahtiar, Kahfi, M.A. 2020. Pemberdayaan Kelompok Wanita Tani melalui Participatory Rural Appraisal (PRA) di Kelurahan Battang Kota Palopo. Engagement : Jurnal Pengabdian Kepada Masyarakat. 4(2):376–385. https://doi.org/10.29062/engagement.v4i2.205
Indrizal, E. 2014. Diskusi Kelompok Terarah. Jurnal Antropologi: Isu-Isu Sosial Budaya. 16(1):75-82. https://doi.org/10.25077/jantro.v16.n1.p75-82.2014
Karangan, F.P., Durand, S.S., Sondakh, S.J. 2017. Peranan Wanita Dalam Meningkatkan Perekonomian Keluarga Nelayan Di Kelurahan Tumumpa II Kecamatan Tuminting Kota Manado. Akulturasi: Jurnal Ilmiah Agrobisnis Perikanan. 5(9):603-614. https://doi.org/10.35800/akulturasi.5.9.2017.16985
Khairani, S., Pratiwi, R. 2018. Peningkatan Omset Penjualan Melalui Diversifikasi Produk dan Strategi Promosi Pada UMKM Kerajinan Souvenir Khas Palembang. Caradde : Jurnal Pengabdian Kepada Masyarakat. 1(1):36–43. https://doi.org/10.31960/caradde.v1i1.18
Telaumbanua, M.M., Nugraheni, M. 2018. Peran Ibu Rumah Tangga Dalam Meningkatkan Kesejahteraan Keluarga. Sosio Informa. 4(2):418–436. https://doi.org/10.33007/inf.v4i2.1474
Tuwu, D. 2018. Peran Pekerja Perempuan Dalam Memenuhi Ekonomi Keluarga: Dari Peran Domestik Menuju Sektor Publik. Al-Izzah: Jurnal Hasil-Hasil Penelitian. 13(1):63-76. https://dx.doi.org/10.31332/ai.v13i1.872
Widiyati. 2019. Focus Group Discussion (FGD) Untuk Meningkatkan Aktivitas dan Hasil Belajar Kompetensi Ketenagakerjaan Peserta Didik di SMP N 7 Purworejo. Indonesian Journal of History Education. 7(2):146–153. https://doi.org/10.15294/ijhe.v7i2.36432
Windyarti, R., Salam, N.E. 2010. Makna Simbolik Serah-Serahan Dalam Upacara Perkawinan Adat Jawa di Desa Tanjung Belit Kecamtan Siak Kecil Kabupaten Bengkalis Provinsi Riau. Jurnal online mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau. 2(2):1–13.

Downloads

Published

2022-02-28

How to Cite

Mulya Handayani, S., Rahayu, E. S., Irianto, H., Setyowati, S., Sundari, M. T., & Widadie, F. (2022). Diversifikasi Produk Sebagai Strategi Bertahan dan Berkembang di Masa Pandemi Desa Prima Kenanga: Product Diversification as a Strategy for Survival and Development in the Pandemic Period in Prima Kenanga Village. PengabdianMu: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 7(Special-1), 148–156. https://doi.org/10.33084/pengabdianmu.v7iSpecial-1.2361

Issue

Vol. 7 No. Special-1 (2022): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Any article on the copyright is retained by the author(s).
  2. Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share work with acknowledgment of the work authors and initial publications in this journal.
  3. Authors are able to enter into a separate, additional contractual arrangements for non-exclusive distribution of published articles of work (eg, post-institutional repository) or publish it in a book, with acknowledgment of its initial publication in this journal.
  4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their websites) prior to and during the submission process, as can lead to productive exchanges, as well as earlier and greater citation of published work.
  5. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License