Labeling dan Packaging Camilan PAY Mart untuk Kemandirian Ekonomi PAY Putri Aisyiyah Yogyakarta

PAY Mart Snack Labeling and Packaging for PAY Putri Aisyiyah Yogyakarta's Economic Independence

Authors

  • Lestari Rahayu Universitas Muhammadiyah Yogyakarta https://orcid.org/0000-0002-1139-5277
  • Nur Rahmawati Universitas Muhammadiyah Yogyakarta
  • Diah Rina Kamardiani Universitas Muhammadiyah Yogyakarta

DOI:

https://doi.org/10.33084/pengabdianmu.v7i4.3934

Keywords:

Snack, Labeling, Packaging, PAY

Abstract

Packaging and labeling are important points in selling an item. Initially, the packaging functioned as a place to make it easier to carry a product. However, the packaging is needed over time to encourage buyers' buying interest. In planning the packaging, it is not only an initial plan but also an idea that can show the advantages of a product so that it shows a design that can "sell." The appearance of the packaging must attract consumer interest. So far, the quality of snack product packaging at PAY Mart is still standard and unattractive. Business actors still lack knowledge about good and safe packaging, what information should be on a package, and attractive packaging and packaging forms. This service aims to provide knowledge and skills in making product packaging, from designing designs and making patterns to how to package the musrifah at the Putri Aisyiyah Orphanage and providing training on making halal and tayibah snacks. The method used is counseling and training in making packaging and snack designs. The results of understanding about packaging and labeling, namely 90% of musrifahs understand and 55% of snacks at PAY Mart are packaged by PAY musrifah Aisyiyah Putri Yogyakarta.

Downloads

Download data is not yet available.

References

Ahmed, R.R., Parmar, V., Amin, M.A. 2014. Impact of product packaging on consumer‟s buying behavior. European Journal of Scientific Research. 120(2):145-157.
Apriyanti, M.E. 2018. Pentingnya Kemasan terhadap Penjualan Produk Perusahaan. Sosio E-Kons. 10(1):20-27. https://doi.org/10.30998/sosioekons.v10i1.2223
Arimas, G.A.S.A., Suharta, I.N. 2014. Perlindungan Konsumen Dalam Pelabelan Produk Pangan. Kertha Semaya : Journal Ilmu Hukum. 2(2):1-7.
Barich, H., Kotler, P. 1991. A framework for marketing image management. Sloan Management Review. 32(2):94–104.
Gutana, F., Yuwono, E.C., Yusuf, V. 2019. Perancangan Redesain Kemasan Muesli Instan Kukkikit. Jurnal DKV Adiwarna, Universitas Kristen Petra. 1(14):1-9.
Humaini, A. 2020. Pemahaman Pentingnya Legalisasi Pengemasan Gula Kelapa Sebagai Hasil Produk Olahan Pertanian. Prosiding Seminar Nasional Program Pengabdian Masyarakat. 3(8):1415–1420. https://doi.org/10.18196/ppm.38.336
Irrubai, M.L. 2016. Strategi Labeling, Packaging dan Marketing Produk Hasil Industri Rumah Tangga. Sosio-Didaktika:Social Science Education Journal. 3(1):15–30. https://doi.org/10.15408/sd.v3i1.3794
Kusnandar, K., Harisudin, M., Setyowati, N., Adi, R. K., Qonita, R. R. A., Khomah, I. 2020. Inovasi Bisnis: Upaya Adaptasi UKM Werkudoro di Era Adaptasi Kebiasaan Baru. AgriHealth: Journal of Agri-Food, Nutrition and Public Health. 1(2):81-88. https://doi.org/10.20961/agrihealth.v1i2.44034
Kuvykaite, R., Dovaliene, A., Navickiene, L. 2009. Impact of package elements on consumer’s purchase decision. Economics and Management. 14:441–447.
Nindiasari, A.D. 2021. Pelatihan Kewirausahaan Bagi Kader Nasyiatul Aisyiyah Untuk Meningkatkan Kemandirian Ekonomi Perempuan Di Masa Pandemi Covid-19. MONSU'ANI TANO Jurnal Pengabdian Masyarakat. 4(2):103-116. https://doi.org/10.32529/tano.v4i2.1025
Rahayu, L., Rahmawati, N. 2020. Branding dan Packaging Tehmu untuk Kemandirian Ekonomi Aisyiyah Ngawen Klaten. Prosiding Seminar Nasional Program Pengabdian Masyarakat. 3(8):1433–1441. https://doi.org/10.18196/ppm.38.237
Tjiptono, F. 2008. Strategi Bisnis Pemasaran. Yogyakarta: Andi.

Downloads

Published

2022-07-31

How to Cite

Rahayu, L., Rahmawati, N., & Kamardiani, D. R. (2022). Labeling dan Packaging Camilan PAY Mart untuk Kemandirian Ekonomi PAY Putri Aisyiyah Yogyakarta: PAY Mart Snack Labeling and Packaging for PAY Putri Aisyiyah Yogyakarta’s Economic Independence. PengabdianMu: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 7(4), 600–609. https://doi.org/10.33084/pengabdianmu.v7i4.3934