Pemanfaatan Media Sosial sebagai Sarana Promosi Aneka Produk yang Dihasilkan UMKM di Desa Muara Talang

Utilization of Social Media as a Means of Promotion of Various Products Produced by MSMEs in Muara Talang Village

Authors

  • Harlina Kurniaty Sekolah Tinggi Ilmu Ekonomi Dahani Dahanai Buntok
  • Lisawanto Lisawanto Sekolah Tinggi Ilmu Ekonomi Dahani Dahanai Buntok https://orcid.org/0000-0003-1054-3888
  • Muhammad Emil Salim Nugraha Sekolah Tinggi Ilmu Ekonomi Dahani Dahanai Buntok

DOI:

https://doi.org/10.33084/pengabdianmu.v8i3.4691

Keywords:

MSMEs, Social media, Marketing

Abstract

The government always supports various uses of digital-based technology, which aims to increase the productivity of MSMEs. This social media aims to disseminate messages online about how user activities consume products from the micro, small and medium enterprises (MSMEs) sector. MSME actors have changed their marketing orientation due to the pandemic, and many have turned to electronic commerce (e-commerce) to increase sales. Based on initial observations, MSMEs in Muara Talang village are still using conservative methods in marketing their products to answer the partner problems above and skills training is provided for them. MSMEs in Muara Talang Village, South Barito Regency, about how to make and use social media as an effective and efficient means of selling/promoting products to increase the marketing of their products in the form of types of social media that are widely used to promote and sell MSMEs products.

Downloads

Download data is not yet available.

References

Afrilia, A. M. (2018). Digital Marketing Sebagai Strategi Komunikasi Pemasaran “Waroenk Ora Umum” Dalam Meningkatkan Jumlah Konsumen. Jurnal Riset Komunikasi (JURKOM), 1(1), 147–157. https://doi.org/10.24329/jurkom.v1i1.21

Augustinah, F. & Widayati. (2019). Pemanfaatan Media Sosial Sebagai Sarana Promosi Makanan Ringan Kripik Singkong di Kabupaten Sampang. Dialektika : Jurnal Ekonomi dan Ilmu Sosial, 4(2), 1–20. https://doi.org/10.36636/dialektika.v4i2.345

Fantini, E., Sofyan, M., & Suryana, A. (2021). Optimalisasi Sosial Media Sebagai Sarana Promosi Usaha Kecil Menengah Meningkatkan Penjualan di Masa Pandemi Covid-19. Jurnal Ekonomi, Manajemen, Bisnis, dan Sosial (EMBISS), 1(2), 126–131. https://doi.org/10.59889/embiss.v1i2.18

Jasri, Arfan, N., Hasanuddin, & Hasan, H. A. (2022). Penerapan Digital Marketing dalam Upaya Peningkatan Pendapatan Usaha Mikro Kecil dan Menengah. Iltizam Journal of Sharia Economics Research, 6(2), 212-224. https://doi.org/10.30631/iltizam.v6i2.1452

Nurjanah. (2018). Pemanfaatan Media Sosial Masyarakat Sadar Wisata Dalam Mempromosikan Potensi Wisata Baru. Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau, 6(2), 39-50. https://doi.org/10.25299/medium.2018.vol6(2).2412

Rezeki, S. R. I. (2020). Penggunaan Sosial Media Twitter dalam Komunikasi Organisasi (Studi Kasus Pemerintah Provinsi Dki Jakarta Dalam Penanganan Covid-19). Journal of Islamic and Law Studies, 4(2), 63-78. https://dx.doi.org/10.18592/jils.v4i2.3804

Sofia, L. A., Hidayat, A. S., & Zain, M. A. (2020). Optimalisasi Media Sosial Sebagai Sarana Promosi Wisata Pantai Asmara. Jurnal Pengabdian Al-Ikhlas Universitas Islam Kalimantan Muhammad Arsyad Al Banjary, 5(2), 133–143. https://doi.org/10.31602/jpaiuniska.v5i2.2814

Susilo, D. (2018). Optimalisasi Penggunaan Media Sosial sebagai Sarana Pemasaran Jasa Pendidikan. Jurnal Pencerahan, 11(1), 46–60. https://doi.org/10.58762/jupen.v11i1.10

Syukri, A. U. & Sunrawali, A. N. (2022). Digital marketing dalam pengembangan usaha mikro, kecil, dan menengah. Kinerja: Jurnal Ekonomi dan Manajemen, 19(1), 170–182. https://doi.org/10.29264/jkin.v19i1.10207

Wiladatika, B., Megantari, M., Abidin, Z., & Putro, E. (2020). Pemanfaatan Media Sosial Whatsapp Sebagai Sarana Sarana Penyelenggaraan Seminar Online. Jurnal Ilmu Komunikasi dan Bisnis, 5(2), 292–312.

Downloads

Published

2023-05-31

How to Cite

Kurniaty, H., Lisawanto, L., & Nugraha, M. E. S. (2023). Pemanfaatan Media Sosial sebagai Sarana Promosi Aneka Produk yang Dihasilkan UMKM di Desa Muara Talang: Utilization of Social Media as a Means of Promotion of Various Products Produced by MSMEs in Muara Talang Village. PengabdianMu: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 8(3), 462–468. https://doi.org/10.33084/pengabdianmu.v8i3.4691

Issue

Vol. 8 No. 3 (2023): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat

Section

Articles

License

Copyright (c) 2023 Harlina Kurniaty, Lisawanto Lisawanto, Muhammad Emil Salim Nugraha

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Any article on the copyright is retained by the author(s).
  2. Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share work with acknowledgment of the work authors and initial publications in this journal.
  3. Authors are able to enter into a separate, additional contractual arrangements for non-exclusive distribution of published articles of work (eg, post-institutional repository) or publish it in a book, with acknowledgment of its initial publication in this journal.
  4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their websites) prior to and during the submission process, as can lead to productive exchanges, as well as earlier and greater citation of published work.
  5. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License