Pendampingan Digital Marketing bagi UMKM di Desa Wisata Bumiaji

Digital Marketing Assistance for MSMEs in Bumiaji Tourism Village

Authors

DOI:

https://doi.org/10.33084/pengabdianmu.v9i4.6314

Keywords:

digital marketing, Assistance, MSMEs

Abstract

MSME owners must employ digital media to promote their products effectively. Micro, Small, and Medium Enterprises (MSMEs) that possess online connectivity, utilize social media platforms and enhance their e-commerce capabilities would attain more incredible business growth and profitability advantages than MSMEs that still need to acquire these skills. The purpose of conducting community service activities in 2023 is to aid MSME owners in the surrounding area with digital-based marketing so that they may stimulate the economy of Bumiaji Tourism Village to become an autonomous and progressive village. The Batu Orange Cake shop based in the Bumiaji Tourism Village is the focus of the internet marketing campaign. The implementation approach elucidates the sequential stages of executing the proposed solution to address partner issues, specifically the planning and execution phases. Community outreach initiatives are scheduled to take place from August to October 2023. This mentorship activity focuses on supporting the proprietor of Oren's Cake company in the Bumiaji Tourism Village, specifically in social media marketing. The service team collaborated in producing a video that will be utilized as Batu Orange Cake's content on Instagram. In addition, support is offered in utilizing Instagram as a platform for digital marketing. The expectation is that upon completing this activity, Instagram account owners and managers will retain the ability to continue using Instagram.

Downloads

Download data is not yet available.

References

Adiyono, N. G., Rahmat, T. Y., & Anindita, R. (2021). Digital Marketing Strategies To Increase Online Business Sales Through Social Media. Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT), 1(2), 31–37. https://doi.org/10.51715/husocpument.v1i2.58

Djafarova, E., & Bowes, T. (2021). “Instagram made Me buy it”: Generation Z impulse purchases in fashion industry. Journal of Retailing and Consumer Services, 59, 102345. https://doi.org/10.1016/j.jretconser.2020.102345

Eze, S. C., Duan, Y., & Chen, H. (2014). Examining emerging ICT’s adoption in SMEs from a dynamic process approach. Information Technology and People, 27(1), 63–82. https://doi.org/10.1108/ITP-03-2013-0044/FULL/XML

Hamdani, N. A., Muladi, R., Abdul, G., & Maulani, F. (2022). Digital Marketing Impact on Consumer Decision-Making Process. Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021), 657, 153–158. https://doi.org/10.2991/AEBMR.K.220701.031

Hartanto, Y., Firmansyah, M. A., & Adhrianti, L. (2022). Implementation Digital Marketing Pesona 88 Curup in to Build Image for the Decision of Visit Tourist Attraction. Proceedings of the 4th Social and Humanities Research Symposium (SoRes 2021), 658(SoRes 2021), 589–594. https://doi.org/10.2991/assehr.k.220407.121

Ištvanić, M., Milić, D. C., & Krpić, Z. (2017). Digital Marketing in the Business Environment. 8(2).

Jadhav, G. G., Gaikwad, S. V., & Bapat, D. (2023). A systematic literature review: digital marketing and its impact on SMEs. Journal of Indian Business Research, 15(1), 76–91. https://doi.org/10.1108/JIBR-05-2022-0129/FULL/PDF

Kannan, P. K., & Li, H. (2016). Digital Marketing: A Framework, Review and Research Agenda. https://ssrn.com/abstract=3000712Electroniccopyavailableat:https://ssrn.com/abstract=3000712Electroniccopyavailableat:https://ssrn.com/abstract=3000712

Naimah, R. J., Wardhana, M. W., Haryanto, R., & Pebriyanti, A. (2023). Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM. Jurnal Pelayanan Dan Pengabdian Masyarakat Indonesia, 2(2), 96–102. https://doi.org/10.55606/jppmi.v2i2.386

Nuzuli, A. K. (2022). Motives for Using Tik Tok in Uses and Gratification Theory Perspective: This article was retracted due to ethical misconduct, indicating double publication. KOMUNIKA: Jurnal Dakwah Dan Komunikasi, 16(1), 15–26. https://doi.org/10.24090/KOMUNIKA.V16I1.4787

Orazymbetova, A., Bekmurzayev, B., Kazykeshvova, A., Faizullina, S., & Kogabayeva, A. (2020). How to Effectively Build Marketing in the Digital Era Economies. E3S Web of Conferences, 159, 04026. https://doi.org/10.1051/E3SCONF/202015904026

Ray, A., Bala, P. K., & Dasgupta, S. A. (2020). Psychological Analytics Based Technology Adoption Model for Effective Educational Marketing. Digital and Social Media Marketing. 163–174. https://doi.org/10.1007/978-3-030-24374-6_12

Ren, Y., Qi, W., & Fan, M. (2021). The Development of Tik Tok’s Global Market. Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021), 203, 2779–2784. https://doi.org/10.2991/ASSEHR.K.211209.452

Silvia, S. (2019). The Importance of Social Media and Digital Marketing to Attract Millennials’ Behavior as a Consumer. Journal Of International Business Research And Marketing, 4(2), 7–10. https://doi.org/10.18775/jibrm.1849-8558.2015.42.3001

Sridhar, S., & Fang, E. (2019). New vistas for marketing strategy: digital, data-rich, and developing market (D 3 ) environments. Journal of the Academy of Marketing Science, 47, 977–985. https://doi.org/10.1007/s11747-019-00698-y

Sulaksono, J. (2020). Peranan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (Umkm) Desa Tales Kabupaten Kediri. Generation Journal, 4(1), 41–47. https://doi.org/10.29407/gj.v4i1.13906

Syukri, A. U., & Sunrawali, A. N. (2022). Digital marketing dalam pengembangan usaha mikro, kecil, dan menengah. Kinerja : Jurnal Ekonomi dan Manajemen, 19(1), 170–182. https://doi.org/10.30872/jkin.v19i1.10207

Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development, 22(4), 633–651. https://doi.org/10.1108/JSBED-05-2013-0073/FULL/XML

Wonglimpiyarat, J. (2015). Challenges of SMEs innovation and entrepreneurial financing. World Journal of Entrepreneurship, Management and Sustainable Development, 11(4), 295–311. https://doi.org/10.1108/WJEMSD-04-2015-0019

Downloads

Published

2024-04-30

How to Cite

Rahayu, S. M., Anjarwi, A. W., Anggoro, D. D., & Alfandia, N. S. (2024). Pendampingan Digital Marketing bagi UMKM di Desa Wisata Bumiaji: Digital Marketing Assistance for MSMEs in Bumiaji Tourism Village. PengabdianMu: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 9(4), 629–639. https://doi.org/10.33084/pengabdianmu.v9i4.6314