Pendampingan dan Pemasaran Produk Pepaya Jepang Secara Online dalam Program Pengabdian Masyarakat KWT Melati 02 Karawaci (KKN : Upaya Peningkatan Nilai Ekonomi Lokal)

Online Assistance and Marketing of Japanese Papaya Products in the KWT Melati 02 Karawaci Community Service Program (KKN: Efforts to Increase Local Economic Value)

Authors

  • Yudhi Guntoro Institut Teknologi dan Bisnis Ahmad Dahlan
  • Navual Idris Institut Teknologi dan Bisnis Ahmad Dahlan
  • Raja Fadillah Putra Institut Teknologi dan Bisnis Ahmad Dahlan
  • Rahman Syaputra Institut Teknologi dan Bisnis Ahmad Dahlan
  • Annisa Marwati Institut Teknologi dan Bisnis Ahmad Dahlan

DOI:

https://doi.org/10.33084/pengabdianmu.v9i6.6622

Keywords:

Dedication, Japanese papaya, Training

Abstract

The community in Kampung Papaya Japan, Karawaci sub-district is a community that is good at managing natural products that are not in great demand and thrive in the surrounding environment in such a way as to become new products that have added value, but in the process, there are many obstacles both in terms of branding, packaging, a proper business place and especially in the field of marketing, through this community service we will assist in marketing products online so that the products produced by KWT melati 2 Karawaci women reach more consumers without incurring large costs. The method used is discussion and demonstration, training on how to manage a good and correct online store, and others. The results show that by plunging or opening online stores on several platforms can increase sales and reach new potential markets that previously could not be reached.

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References

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Sholeh, M., Triyono, J., & Rachmawati , R. Y. (2020). Pendampingan Kelompok Informasi Masyarakat Dengan Memanfaatkan Marketplace Sebagai Media Pemasaran. Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ, 158-164. https://doi.org/10.32699/ppkm.v7i2.965

Siswanto, T. (2013). Optimasi Sosial Media Sebagai Media Pemasaran Usaha Kecil Menengah. Journal liquidity, 80-86. https://doi.org/10.32546/lq.v2i1.134

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Published

2024-07-12

How to Cite

Guntoro, Y., Idris, N., Putra, R. F., Syaputra, R., & Marwati, A. (2024). Pendampingan dan Pemasaran Produk Pepaya Jepang Secara Online dalam Program Pengabdian Masyarakat KWT Melati 02 Karawaci (KKN : Upaya Peningkatan Nilai Ekonomi Lokal): Online Assistance and Marketing of Japanese Papaya Products in the KWT Melati 02 Karawaci Community Service Program (KKN: Efforts to Increase Local Economic Value). PengabdianMu: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 9(6), 978–893. https://doi.org/10.33084/pengabdianmu.v9i6.6622

Issue

Vol. 9 No. 6 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat

Section

Articles

License

Copyright (c) 2024 Yudhi Guntoro, Navual Idris, Raja Fadillah Putra, Rahman Syaputra, Annisa Marwati

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