Peningkatan Daya Saing UMKM Mimi Roti melalui Penerapan Teknologi Pengemasan dan Pemasaran Digital

Increasing the Competitiveness of Mimi Roti MSMEs through the Application of Digital Marketing and Packaging Technology

Authors

DOI:

https://doi.org/10.33084/pengabdianmu.v9i5.6665

Keywords:

Mimi Roti MSME’s, Continuous band sealer machine, Redesign packaging

Abstract

This time, the community service program partner is Mimi Roti Micro, Small and Medium Enterprises (MSMEs) in Watugede, Singosari, Malang Regency. Founded in 1999, Mimi Roti MSME has experienced rapid development by reaching a production capacity of 100 donuts and burgers per day. However, Mrs. Alfiyah, as the owner of UMKM Mimi Roti, experienced significant obstacles in terms of product packaging. Using simple plastic clips causes the bread's shelf life to be only three days, limiting the growth potential and competitiveness of Mimi Roti MSMEs in the market. This service activity aims to help Mimi Roti MSMEs overcome packaging problems and increase their competitiveness in the market. To overcome this problem, the community service team took several steps, namely: analysis of partner needs, research on continuous band sealer (CBS) machines, selection and procurement of CBS machines, packaging redesign, training on using CBS machines, training on digital marketing strategies, monitoring, and evaluation. Applying the CBS machine and packaging redesign increased the shelf life of bread to 7 days, improved the quality and attractiveness of the packaging, and increased sales by up to 20%. Community service activities at MSME Mimi Roti have succeeded in helping MSME Mimi Roti overcome packaging problems, increase competitiveness, and expand its market reach. Implementing better packaging technology, attractive packaging redesign, and effective digital marketing strategies have proven to positively impact product quality, sales, and profits of Mimi Roti MSMEs.

Downloads

Download data is not yet available.

References

Armayani, R. R., Chintiya Tambunan, L., Siregar, R. M., Lubis, N. R., & Azahra, A. (2021). Analisis Peran Media Sosial Instagram dalam Meningkatkan Penjualan Online. Jurnal Pendidikan Tambusai, 5(3), 8920–8928. https://doi.org/10.31004/jptam.v5i3.2400

Asrizal. (2018). Efisiensi Produksi dan Produktivitas Tenaga Kerjaindustri Mikro dan Kecil di Indonesia. Menara Ekonomi, 4(2), 6–11. https://doi.org/10.31869/me.v4i2.682

Budi Mulyawan, I., Rien Handayani, B., Dipokusumo, B., Werdiningsih, W., & Iga Siska, A. (2019). Pengaruh Teknik Pengemasan Dan Jenis Kemasan Terhadap Mutu dan Daya Simpan Ikan Pindang Bumbu Kuning. Jurnal Pengolahan Hasil Perikanan Indonesia, 22(3), 464–475.

Hendrayani, Y., & Manihuruk, H. (2020). Redesain Kemasan Dalam Meningkatkan Brand Awarness Produk Unggulan UKM Cilodong Berkarya. Jurnal Bakti Masyarakat Indonesia, 3. https://doi.org/10.24912/jbmi.v3i1.8338

Nugroho W, S., Pujotom, D., Mujiya Ulkhaq, M., & Permadi, D. T. (2017). Redesain Kemasan Makanan Ringan Olahan Pada UMKM Center Jawa Tengah Dengan Metode Kansei Engineering. Performa, 16(1), 77–86. https://doi.org/10.20961/performa.16.1.12758

Pramaningsih, V., Wahyuni, M., & Suryawan, S. H. (2022). Peningkatan Kualitas Kemasan Tempe Menggunakan Mesin Continuous Sealer: Improving the Quality of Tempe Packaging Using Continuous Sealer Machine. PengabdianMu: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 7(Special-1), 187–192. https://doi.org/10.33084/pengabdianmu.v7iSpecial-1.2448

Pratiwi, A. (2020). Peran Media Sosial Dalam Meningkatkan Penjualan Online Saat Pandemi Covid-19. Jurnal Ilmiah Satyagraha, 3, 73–81. https://doi.org/10.47532/jis.v3i2.179

Safirin, M., Samanhudi, D., Aryanny, E., & W, E. (2023). Pemanfaatan Teknologi Packaging untuk Meningkatkan Kualitas dan Keamanan Produk Pangan Lokal. Jurnal Abdimas Peradaban, 4, 31–41. https://doi.org/10.54783/ap.v4i1.21

Suryani, I. (2014). Pemanfaatan Media Sosial sebagai Media Pemasaran Produk dan Potensi Indonesia dalam Upaya Mendukung ASEAN Community 2015. (Studi Social Media Marketing Pada Twitter Kemenparekraf RI dan Facebook Disparbud Provinsi Jawa Barat). Jurnal Komunikasi. 8(2), 123–138. http://dx.doi.org/10.20885/komunikasi.vol8.iss2.art2

Thabrany, S., Pramesti, R., Kusumaasri, R., Halimah, M., Rahmawati, S., & Pranyoto, Y. (2023). Perancangan Desain Kemasan Makanan yang Representatif dan Fungsional Bagi Pengguna. Jurnal Poli-Teknologi, 22, 39–46. https://doi.org/10.32722/pt.v22i2.5636

Downloads

Published

2024-06-05

How to Cite

Sofi’i, Y. K., Sudarman, S., & Nugroho, W. S. (2024). Peningkatan Daya Saing UMKM Mimi Roti melalui Penerapan Teknologi Pengemasan dan Pemasaran Digital: Increasing the Competitiveness of Mimi Roti MSMEs through the Application of Digital Marketing and Packaging Technology. PengabdianMu: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 9(5), 906–911. https://doi.org/10.33084/pengabdianmu.v9i5.6665

Most read articles by the same author(s)