https://journal.umpr.ac.id/index.php/pengabdianmu/issue/feedPengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat2026-01-15T00:00:00+00:00Nurul Hikmah Kartininurulkartini77@gmail.comOpen Journal Systems<p style="text-align: justify;"><strong>Title:</strong> PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat<br /><strong>ISSN:</strong> <a href="https://portal.issn.org/resource/ISSN/2654-4385">2654-4385</a> (<em>online</em>), ISSN: <a href="https://portal.issn.org/resource/ISSN/2502-6828">2502-6828</a> (<em>print</em>)<br /><strong>Subject: </strong>Multidisciplinary<br /><strong>Frequency:</strong> monthly (12 issues per year) onward <strong>January 2024</strong><br /><strong>Indexed at: </strong><a href="https://sinta.kemdikbud.go.id/journals/detail?id=4121">SINTA 4</a>,<strong> </strong><a href="https://app.dimensions.ai/discover/publication?search_mode=content&and_facet_source_title=jour.1365102">Dimensions</a>, <a href="https://search.crossref.org/?q=2654-4385&from_ui=yes">Crossref</a>, <a href="https://scholar.google.com/citations?hl=en&user=_72y6BIAAAAJ">Google Scholar</a>, <a href="https://garuda.ristekbrin.go.id/journal/view/14593">GARUDA</a>, and more<br /><strong>DOI: </strong><a href="https://doi.org/10.33084/pengabdianmu">10.33084/pengabdianmu</a><br /><strong>Archive preservation: </strong><a href="https://onesearch.id/Search/Results?filter%5b%5d=repoId:IOS5963">Indonesia OneSearch</a>,<strong> </strong><a href="https://garuda.ristekbrin.go.id/journal/view/14593">GARUDA</a><br /><strong>Publisher: </strong><a href="http://lp2m.umpr.ac.id" target="_blank" rel="noopener">Institute for Research and Community Services</a> <a href="http://umpalangkaraya.ac.id" target="_blank" rel="noopener">Universitas Muhammadiyah Palangkaraya</a><br /><strong>Editor in Chief: </strong><a href="https://orcid.org/0000-0003-0366-6257">Nurul Hikmah Kartini</a></p> <p style="text-align: justify;"><strong>PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat</strong> (<em>PengabdianMu J Ilmiah Pengabdian Masyarakat</em>, ISSN: <a href="https://portal.issn.org/resource/ISSN/2654-4385">2654-4385</a> (<em>online</em>), ISSN: <a href="https://portal.issn.org/resource/ISSN/2502-6828">2502-6828</a> (<em>print</em>)) is an International Journal managed and published by the <strong><a href="http://lp2m.umpr.ac.id" target="_blank" rel="noopener">Institute for Research and Community Services</a> </strong><strong><a href="http://umpalangkaraya.ac.id" target="_blank" rel="noopener">Universitas Muhammadiyah Palangkaraya</a></strong> 12 times a year onward January 2024, contains scientific articles of community service in the fields of social and political, administration and public policy, communication and informatics, education and economics, counseling and society, agriculture and forestry, religious science of Islam, law, engineering, and health science topics.</p> <p style="text-align: justify;"><a title="SINTA" href="https://sinta.kemdikbud.go.id/journals/detail?id=4121"><img src="https://journal.umpr.ac.id/public/site/images/mohammadrizkifadhilpratama/sinta-cb.png" width="100" height="35" /></a></p> <p style="text-align: justify;"><strong>PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat</strong> is accredited at <strong>"<a href="https://sinta.kemdikbud.go.id/journals/detail?id=4121">SINTA 4</a>"</strong> until Volume 11 Issue 4 2026 by Ministry of Research, Technology and Higher Education, Indonesia No: 158/E/KPT/2021.</p>https://journal.umpr.ac.id/index.php/pengabdianmu/article/view/10612Digital Savvy Melalui Pelatihan Copywriting dan Storytelling bagi Pemuda Karang Taruna Malai V Suku Timur menuju Branding Nagari2025-08-27T06:01:23+00:00Abdurahman Abdurahmanherlin_triana@fbs.unp.ac.idHerlin Trianaherlin_triana@fbs.unp.ac.idVivi Indriyaniherlin_triana@fbs.unp.ac.idAmril Amirherlin_triana@fbs.unp.ac.idEmidar Emidarherlin_triana@fbs.unp.ac.idDelsy Arma Putriherlin_triana@fbs.unp.ac.idMita Domi Fella Henanggilherlin_triana@fbs.unp.ac.id<p>Nagari Malai V Suku Timur, a newly established village, faces challenges in developing its branding due to limited digital literacy and the underutilization of technology to promote local potential. This condition weakens the competitiveness of agricultural products, tourism, and local SMEs. This community service program aimed to enhance the skills of Karang Taruna youth through copywriting and storytelling training as digital communication strategies to strengthen village branding. The method applied was direct training consisting of lectures, practice, discussions, and mentoring, conducted over two days (24–25 July 2025) at the Malai V Suku Timur Village Office Hall with 15 active participants. The results revealed that participants gained a clear understanding of copywriting and storytelling and successfully applied these skills to social media content using Canva and Instagram. Evaluation through pre-tests, post-tests, and satisfaction surveys indicated highly positive responses, with improved comprehension, practical skills, and participant satisfaction. The implication of this activity is the potential empowerment of village youth to optimize digital media for branding, which is expected to contribute to sustainable development in the economic, tourism, and SME sectors.</p>2026-01-20T00:00:00+00:00Copyright (c) 2026 Abdurahman Abdurahman, Herlin Triana, Vivi Indriyani, Amril Amir, Emidar Emidar, Delsy Arma Putri, Mita Domi Fella Henanggil