Strategy Of The East Barito Regency Investment And One-Door Integrated Services Office (DPMPTSP) In Increasing Investment in the MSME Sector Strategi Dinas Penanaman Modal Dan Pelayanan Terpadu Satu Pintu Kabupaten Barito Timur dalam Meningkatkan Investasi di Sektor UMKM

Abstract

This study aims to analyze the strategy of the East Barito Regency Investment and One-Stop Integrated Services Agency (DPMPTSP) in increasing investment in the Micro, Small, and Medium Enterprises (MSMEs) sector. The research method uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. Data validity was tested using source triangulation and technical triangulation. Data analysis uses the Miles & Huberman model, which includes data reduction, data presentation, and conclusion drawing. The results show that increasing MSME investment is carried out through digital-based service strategies, licensing assistance, strengthening promotions, and simplifying the licensing process in accordance with Government Regulation No. 5 of 2021 concerning Risk-Based Licensing. A SWOT analysis shows that the main strength is the OSS-RBA system, the weakness is limited digital human resources, the opportunity is regional economic growth, and the threat is low digital literacy among MSMEs. This study recommends strengthening digital services, improving human resource competencies, and integrating financing institutions.