Peran Digital Marketing dalam Upaya Meningkatkan Omset Penjualan Tenun Endek dan Songket Desa Telaga Tawang
The Role of Digital Marketing in an Effort to Increase the Sales Turnover of Endek and Songket Weaves in Telaga Tawang Village
DOI:
https://doi.org/10.33084/pengabdianmu.v5i4.1258Keywords:
Digital, Marketing, WeavingAbstract
One of the livelihoods of the people of Telaga tawang Village is to become an Endek and Songket weaver. However, the community is only a worker because the costs needed to buy weaving equipment and equipment are quite large; because of that, Arta Sedana business owner provides capital in the form of equipment to have a job and earn income. The role of digital marketing to increase the sales turnover of endek and songket weaving, we provide direction on how to promote endek and songket woven products in direct marketing. This promotion can be done through social media such as E-mail, Instagram, Facebook, and WhatsApp. We also help create social media accounts and tell us how to use social media accounts to market products. The method of activity we do is to provide counseling to the Arta Sedana business group by telling them how business opportunities are in utilizing digital marketing. Therefore, the solution we can provide is to provide directions for creating social media accounts or those related to digital marketing.
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Pambudi, B.S., Suyono, S. 2019. Digital Marketing As An Integrated Marketing Communication Strategy In Badan Usaha Milik Desa (BUMDesa) In East Java. Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen). 13(2):121-151. https://doi.org/10.21107/kompetensi.v13i2.6829
Permata, A.A. 2017. Pemanfaatan media sosial untuk jual beli online di kalangan mahasiswa fisip universitas airlangga surabaya melalui Instagram. Libri-Net. 6(1):9-10.
Putro, S.W., Semuel, H., Brahmana, R.K.M.R. 2014. Pengaruh Kualitas Layanan dan Kualitas Produk Terhadap Kepuasan Pelanggan dan Loyalitas Konsumen Restoran Happy Garden. Jurnal Manajemen Pemasaran. 2(1):1-9.
Ramandhana, D.Y., Jayawarsa, A.A.K., Aziz, I.S.A. 2018. Pengaruh Inflasi, Suku Bunga BI Rate, Pertumbuhan Ekonomi, Non Performing Loan (NPL) dan Capital Adequacy Ratio (CAR) terhadap Penyaluran Kredit Usaha Rakyat (KUR) pada Bank Umum di Indonesia Periode 2013-2017. Warmadewa Economic Development Journal (WEDJ). 1(1):30-40. https://doi.org/10.22225/wedj.1.1.1117.30-40
Santoso, N.H., Indriyani, R. 2015. Analisa Strategi Bersaing PT. X. Agora, Jurnal Mahasiswa Manajemen Bisnis. 3(2):430-438.
Suryani, I. 2014. Pemanfaatan Media Sosial sebagai Media Pemasaran Produk dan Potensi Indonesia dalam Upaya Mendukung ASEAN Community 2015. (Studi Social Media Marketing Pada Twitter Kemenparekraf RI dan Facebook Disparbud Provinsi Jawa Barat). Jurnal Komunikasi. 8(2):123-138.
Untari, D., Fajariana, D.E. 2018. Strategi Pemasaran Melalui Media Sosial Instagram (Studi Deskriptif Pada Akun @Subur_Batik). Widya Cipta : Jurnal Sekretari dan Manajemen. 2(2):271-278. https://doi.org/10.31294/widyacipta.v2i2.4387
Utomo, S.H., Qurrata, V.A., Purnamasari, V., Seprillina, L. 2019. Peningkatan Omset Penjualan Melalui Media Sosial Pada Usaha Kecil Menengah Alas Kaki Berbahan Kulit. Jurnal Karinov. 2(1):57-61. http://dx.doi.org/10.17977/um045v2i1p57-61
Wasri, N., Minarsih, Erwin, A. 2017. Penerapan Motif Tenun Pandai Sikek Sebagai Elemen Estetis Produk Houseware Melalui Alat Tenun Bukan Mesin (ATBM). Serupa : The Journal of Art Education. 6(1):1-20.
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Published
2020-09-26
How to Cite
Maheswari, A. A. I. A., Azhizah, N. D., Nugraha, I., & Hary N, M. P. (2020). Peran Digital Marketing dalam Upaya Meningkatkan Omset Penjualan Tenun Endek dan Songket Desa Telaga Tawang: The Role of Digital Marketing in an Effort to Increase the Sales Turnover of Endek and Songket Weaves in Telaga Tawang Village. PengabdianMu: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 5(4), 371–375. https://doi.org/10.33084/pengabdianmu.v5i4.1258
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