Pemanfaatan Digital Marketing dalam Proses Pemasaran Produk Secret Garden Village
Utilization of Digital Marketing in the Marketing Process of Secret Garden Vilage Product
DOI:
https://doi.org/10.33084/pengabdianmu.v9i9.6929Keywords:
Digital Marketing, Secret Garden Village, Product marketing, Marketing strategyAbstract
The use of digital marketing has become an important strategy in product marketing to increase company profits and competitiveness. This article discusses the use of digital marketing in marketing Secret Garden Village products. The background to this research is the importance of digital marketing in the modern era which is supported by the rapid development of information and communication technology. This research aims to explore how the use of digital marketing can improve the marketing of Secret Garden Village products and expand market reach. The methodology used in this research is a case study with data collection through direct observation, interviews, and analysis of related documents. The research results show that the use of digital marketing in marketing Secret Garden Village products has succeeded in increasing brand awareness, increasing customer interaction, and increasing sales. In conclusion, the use of digital marketing can be an effective means for companies to reach a wider target market and get better profits. Therefore, companies should consider adopting digital marketing strategies in their product marketing efforts.
Downloads
References
Farell, G., Thamrin, T., & Novid, I. (2019). Pelatihan pemanfaatan digital marketing dalam pengembangan pemasaran dan kewirausahaan UKM pada Kota Sawahlunto. Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 19(1), 42–47. http://dx.doi.org/10.24036/sb.0310
Harahap, H. S., Dewi, N. K., & Ningrum, E. P. (2021). Pemanfaatan Digital Marketing Bagi UMKM. Jurnal Loyalitas Sosial, 3(2), 77–85. https://doi.org/10.32493/JLS.v3i2.p77-85
Irfani, H., Yeni, F., & Wahyuni, R. (2020). Pemanfaatan digital marketing sebagai strategi pemasaran pada UKM dalam menghadapi era industri 4.0. JCES (Journal of Character Education Society), 3(3), 651–659. https://doi.org/10.31764/jces.v3i3.2799
Istifadhoh, N., Wardah, I., & Stikoma, T. (2022). Pemanfaatan Digital Marketing Pada Pelaku Usaha Batik Ecoprint. Aptekmas Jurnal Pengabdian Pada Masyarakat, 5(1), 147–152. https://doi.org/10.24967/jims.v9i1.2278
Naimah, R. J., Wardhana, M. W., Haryanto, R., & Pebrianto, A. (2020). Penerapan digital marketing sebagai strategi pemasaran UMKM. Jurnal IMPACT: Implementation and Action, 2(2), 119–130. https://doi.org/10.31961/impact.v2i2.844
Saleh, Y., Rahmalia, D., Tantriadisti, S., & Sari, I. R. M. (2021). Pemanfaatan Digital Marketing Dalam Pemasaran Produk Para Pelaku Umkm Di Desa Paguyuban Kecamatan Way Lima Kabupaten Pesawaran. Jurnal Pengabdian Kepada Masyarakat Sakai Sambayan, 5(3), 213–221. http://dx.doi.org/10.23960/jss.v5i3.318
Sanjaya, A., Nursandy, F. L., Lisvia, L., & Nurlita, Y. S. (2021). Pemanfaatan digital marketing dalam memasarkan produk di masa pandemi covid-19. PLAKAT: Jurnal Pelayanan Kepada Masyaralat, 3(2), 167–181. http://dx.doi.org/10.23960/jss.v5i3.318
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Angelica Graciela Manek, Anak Agung Istri Agung Maheswari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Any article on the copyright is retained by the author(s).
- Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share work with acknowledgment of the work authors and initial publications in this journal.
- Authors are able to enter into a separate, additional contractual arrangements for non-exclusive distribution of published articles of work (eg, post-institutional repository) or publish it in a book, with acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their websites) prior to and during the submission process, as can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License