Da'wah Messages in YukNgajiTV YouTube Videos: Content Analysis of Six Categories of Da'wah Messages Pesan Dakwah dalam Video YouTube YukNgajiTV: Analisis Isi pada Enam Kategori Pesan Dakwah
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Abstract
This study aims to explore and categorize the da'wah messages contained in videos on the YukNgajiTV YouTube channel. The approach used is a descriptive qualitative content analysis, focusing on six types of da'wah messages: aqidah, sharia, morals, worship, fiqh, and Islamic motivation. The analysis results show that this channel not only conveys Islamic teachings through lectures but also presents them in narratives that are relevant to everyday life, especially for the younger generation. The da'wah messages are delivered in a casual, contextual language and interspersed with humor, yet remain rooted in Islamic values. This study confirms that social media can be an effective means of conveying da'wah, as long as it adapts to the communication style of its audience.
Keywords: da'wah message, YouTube, YukNgajiTV, content analysis, da'wah media
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