Pengaruh Penggunaan Media Sosial Terhadap Perkembangan Usaha Mie Soun Manjung, Klaten, Jawa tengah
Article Sidebar
Main Article Content
Abstract
Setiap pengusaha selalu ingin usahanya berkembang. Untuk mengembangkan sebuah usaha, maka diperlukan strategi pemasaran yang tepat. Pemanfaatan media sosial secara optimal merupakan salah satu kunci pendukung dalam strategi pemasaran. Tujuan penelitian ini adalah untuk mengetahui pengaruh penggunaan media sosial terhadap perkembangan usaha mie soun Manjung, Klaten. Sampel pada penelitian ini berjumlah 55 pengusaha mie soun. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh media sosial terhadap perkembangan usaha.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
All rights reserved. This publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording.
References
Alderfer C.P. (1969). An empirical test of new theory of human need. Organizational Behavior and Human Performance, 4(1), 142-175. http://dx.doi.org/10.1016/0030-5073(69)90004-X.
Antony, M. (2008). What is social media?. London: iCrossing.
Ashraf, N. (2014). Impact of social networking on employee performance. Business Management and Strategy, 5(2).
Ayojedi, I. O., Lasisi, Adebay0, F. (2015). Role of mentoring in business development in Nigeria. Global Journal of Human Resource Management, 3(3), 17-38.
Azwar, S. (2009). Metode Penelitian. Yogyakarta: Pustaka Pelajar.
Basri, Wael. (2016). Social media impact on small and medium enterprise: case review of businesses in the Arab World. Arts and Social Sciences Journal, 7(6), 1-5. https://doi.org/10.4172/2151-6200.1000236.
Bonito, A., & Pais, C. (2018). The macroeconomic determinants of the adoption of IFRS for SMEs. Revista de Contabilidad-Spanish Accounting Review. https://doi.org/10.1016/j.rcsar.2018.03.001.
Chandra, P. E. (2000). Trik sukses menuju sukses. Yogyakarta: Grafika Indah.
Chen, J. (2006). Development of Chinese small and medium-sized enterprises. Journal of Small Business and Enterprise Development, 13(2), 140-147.
Das, Parthajeet. (2017). Micro, small and medium enterprises (MSME) in India: Opportunities, issues & challenges. Great Lakes Herald, 11(1), 77-88.
De Jong, J. P. J. & Vermeulen P. M. (2006). Determinants of product innovation in small firms. International Small Business Journal, 24(6), 587-609. https://doi.org/10.1177%2F0266242606069268.
Diartono, D. A., Suhari, Y., & Supriyanto, A. (2015). Pengembangan model CYBER CLUSTER E-COMMERCE berbasis CMS dan SEO produk UMKM. Indonesian of Computing and Cybernetics Systems, 9 (2), 145-156.
Ghozali, Imam. (2013). Aplikasi Analisis Multivariate dengan Program IBM SPSS (Edisi ketujuh). Semarang: Badan Penerbit Universitas Diponegoro.
Gunelius, S. (2011). 30-Minute social media marketing. United States: McGraw-Hill Companies.
Hadjimanolis, A. (2000). An Investigation of Innovation Atecendent in Small Firms in the Context of A Small Developing Country. Journal of R&D Management, 30(3), 235-245.
Hitchen, E. L., Nylund, P. A., Ferra`s, X., dan Mussons, S. (2017). Social media: open innovation in SMEs finds new support. Journal of Business Strategy, 38(3), 21-29. doi: 10.1108/JBS-02-2016-0015.
Inggarwati, K., dan Kaudin, A. (2010). Peranan faktor-faktor individual dalam mengembangkan usaha. Jurnal Manajemen Bisnis, 3(2), 185-202.
Iswanto, Tito. (2013). Optimalisasi sosial media sebagai media pemasaran usaha kecil menengah. Jurnal Liquidity, 2(1), 80-86.
Jantsch, J. (2010). Let’s Talk: Social media for small business. Vol. 2. Redmond, WA: Microsoft.
Jennings, P., & Beaver, G. (1997). The Performance and competitive advantage of small firms: A management perspective. International Small Business Journal, 15(2), 63-75. DOI: 10.1177/0266242697152004.
Kuzma, J., Bell, V., Logue, C. (2014). A study of the use of social media marketing in the football industry. Journal of Emerging Computing and Information Sciences, 5(10), 728-738.
Lacity, M. C. & Willcocks, L. (2008). Information systems and outsourcing: studies in theory and practice, Palgrave Macmillan.
Lupiyoadi, Rambat dan Hamdani. (2006). Manajemen pemasaran jasa. Salemba Empat: Jakarta.
McCann, M., & Barlow, A. (2015). Use and measurement of social media for SMEs. Journal of Small Business and Enterprise Development, 22(2), 273-287. doi:10.1108/jsbed-08-2012-0096.
Öztamur, Dilhan & Karakadılar, İbrahim Sarper. (2014). Exploring the role of social media for SMEs: as a new marketing strategy tool for the firm performance perspective. Procedia - Social and Behavioral Sciences, 150, 511-520.
Pandie, M. M., dan Weismann, I. Th. J. (2016). “Pengaruh cyberbullying di media sosial terhadap perilaku reaktif sebagai pelaku maupun sebagai korban cyberbullying pada siswa kristen SMP Nasional Makassar”, Jurnal Jaffray, 14(1), 43-62.
Pardede, Ratlan & Manurung, Renhard. (2014). Analisis jalur teori dan aplikasi dalam riset bisnis. Jakarta: Rineka Cipta.
Paunov, C., dan Rollo, V. (2015). Overcoming Obstacles: The internet’s contribution to firm development. The World Bank Economic Review, 29, 192-204.
Penrose, E. T. (1959). The theory of the growth of the firm. New York, NY: John Wiley.
Priambada, Swasta. (2015). Manfaat penggunaan media sosial pada usaha kecil menengah (UKM). Makalah disajikan dalam Seminar Nasional Sistem Informasi Indonesia, di Universitas Brawijaya.
Purwanti, E. (2012). Pengaruh karakteristik wirausaha, modal usaha, dan strategi pemasaran terhadap perkembangan UMKM Di Desa Dayaan dan Kalilondo Salatiga. Jurnal Ilmiah Among Makarti, 5(9), 13-28.