Akselerasi Ekonomi Kreatif Melalui Workshop Ecoprint Totebag dan Kewirausahaan Menggunakan Metode Business Model Canvas sebagai Upaya Pengentasan Kemiskinan Acceleration of the Creative Economy through an Ecoprint Totebag Workshop and Entrepreneurship Training Using the Business Model Canvas Method
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Abstract
Cimanggung Village, Sumedang Regency, is an industrial area that still faces poverty-related challenges, highlighting the need for community empowerment through local creative economic development. This community service program aimed to improve creative economy skills and entrepreneurial understanding of tenth-grade students at SMK Al-Amah Cimanggung through an Ecoprint Totebag Workshop and Entrepreneurship Training using the Business Model Canvas (BMC) method. The program was conducted on January 29, 2026, involving 56 students, with an evaluation of 35 respondents using a Likert-scale questionnaire. The activities included ecoprint tote bag production using local natural materials, Business Model Canvas training, and an introduction to digital marketing. The results showed that all participants successfully produced ecoprint tote bags with marketable potential. Descriptive statistical analysis indicated high levels of students’ interest and entrepreneurial understanding, although risk-taking courage and independent application of BMC still require further strengthening. Overall, this program supports the development of students’ skills and entrepreneurial mindset as part of creative economy-based poverty alleviation efforts in Cimanggung Village.
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