Diversifikasi Produk Berbasis Batang Pisang, Penguatan Pemasaran Digital, dan Branding pada Usaha Panti Asuhan Abadi Aisyiyah Kota Pare-pare Product Diversification Using Banana Pseudostem, Digital Marketing Enhancement, and Branding in the Business of Abadi Aisyiyah Orphanage, Parepare City

Abstract

This community service program aimed to enhance the capacity of an orphanage-based micro-enterprise through product diversification, digital marketing support, and brand strengthening. The partner was Abadi Aisyiyah Orphanage in Parepare City, which manages a banana chips business. The program was implemented through initial observation, training on the utilization of banana pseudostem, digital marketing assistance, packaging and branding development, and program evaluation. The results showed an improvement in participants’ knowledge, with the mean score increasing from 50.00 to 80.50, a completion rate of 90%, and a normalized gain score of 0.61. The program also produced a new product in the form of banana pseudostem chips, activated digital marketing channels, and improved the partner’s brand and packaging concepts. In addition, the estimated monthly turnover increased from IDR 1,450,000 to IDR 2,050,000. These findings indicate that integrating product innovation, marketing digitalization, and branding can strengthen business readiness while supporting entrepreneurial learning in the orphanage environment.