Motivasi Berwirausaha Melalui Anyaman Tradisional Bagi Ibu Rumah Tangga Berbantuan E-Commerce
Entrepreneurship Motivation Through Traditional Woven for Housewives Assisted E-Commerce
DOI:
https://doi.org/10.33084/bitnet.v7i2.3941Keywords:
Anyaman Tradisional, Ekonomi Kreatif, Jiwa Wirausaha, e-commerceAbstract
Tujuan penelitian ini adalah untuk mendiskripsikan bagaimana motivasi berwirausaha melalui anyaman tradisional bagi ibu-ibu rumah tangga di desa Gohong berbantuan media e-commerce, dilaksanakan dengan metode kualitatif. Teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Informan penelitian terdiri dari ibu-ibu rumah tangga sebagai sumber data primer, dan sebagai data sekunder masyarakat serta stakeholder yang ada kaitannya dengan objek penelitian ini.
Analisis data dilakukan secara simultan dari awal hingga akhir dan mengikuti yang dianjurkan Miles, Huberman dan Saldana mulai dari (1) data collection), (2) data condensation, (3) data display, dan (4) conclusions:drawing and verifying. Hasil penelitian bahwa ibu-ibu rumah tangga di desa Gohong pada dasarnya memiliki motivasi untuk berwirausaha melalui anyaman tradisonal rotan, namun motif dari hasil produk yang mereka buat masih terbatas dan sederhana karena dipengaruhi tradisi yang sudah melekat dalam masyarakat, akibatnya produk dihasilkan belum memiliki nilai ekonomi signifikan dalam menambah penghasilkan rumah tangga.
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References
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Strauss, A., & Corbin, J. (2017). Dasar-dasar Penelitian Kualitatif. Tatalangkah dan Teknik-teknik Teoritisasi Data. Terjemahan Muhammad Shodiq & Imam Muttaqien (v). Pustaka Pelajar.
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Tolstoy, D., & Hanell, S. M. (2022). Effectual market creation in the and medium-sized enterprises. International Small Business Journal: Researching Entrepreneurship, 0(0), 1–20. https://doi.org/10.1177/02662426211072999
Tolstoy, D., Rovira, E., & Vu, U. (2022). The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs. International Business Review, 31(3), 101946. https://doi.org/10.1016/j.ibusrev.2021.101946
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Wardani, N. T., & Dewi, R. M. (2021). Pengaruh Motivasi , Kreativitas , Inovasi dan Modal Usaha terhadap Minat Berwirausaha. Jurnal Manajemen Dan Kewirausahaan, IX(1), 77–93. https://doi.org/https://doi.org/10.26905/jmdk.v9i1.5806
Creswell, john W. (2016). Research Design Pendekatan Metode Kualitatif, Kuantitatif, dan Campuran (4th ed.). Pustaka Pelajar.
Darlan, S. (2020). Moral Ekonomi Petani. Pohon Cahaya.
Darlan, S. (2022). Evaluasi Hasil Pelaksanaan Pelatihan Keterampilan Menganyam Rotan. Tunas: Jurnal Pendidikan Guru Sekolah Dasar, VII(2), 92–96. https://doi.org/https://doi.org/10.33084/tunas.v7i2.3687
Ernawati, E., Hurriyati, R., & Dirgantari, P. D. (2021). Strategi Pengembangan Kerajinan Anyaman Purun untuk Meningkatkan Daya Saing. Jurnal Ekonomi Modernisasi, 17(229), 27–40. https://doi.org/https://doi.org/10.21067/jem.v17i1.5215
Gumartifa, A., & Alfaresi, B. (2022). Sosialisasi Peningkatan Pendapatan Ekonomi Rumah Tangga Melalui E-Commerce Pada Masa Pandemi di Kecamatan Plaju Ulu Kota Palembang. MARTABE : Jurnal Pengabdian Masyarakat, 5(IV), 1328–1332. https://doi.org/10.31604/jpm.v5i4.1328-1332
Haugen, R. A. (1987). The incredible January effect : the stock market’s unsolved mystery . In J. Lakonishok (Ed.), January effect. Dow Jones-Irwin.
Helmy, A., Farouk, G., & Abd, A. S. (2022). Impacts of e-commerce on planning and designing commercial activities centers: A developed approach. Ain Shams Engineering Journal, 13(4), 101634. https://doi.org/10.1016/j.asej.2021.11.003
Indarti, N., & Wulandaru, D. R. (2003). Profil dan motivasi entrepreneur wanita di Yogyakarta. Jurnal Ekonomi Dan Bisnis Indonesia, 18(4), 361–373. https://doi.org/https://doi.org/10.22146/jieb.6651
Jailani, M. (2019). Hubungan Status Sosial Ekonomi Orang Tua Terhadap Motivasi Anak Untuk Berwirausaha. Pedagogik: Jurnal Pendidikan, 14(1), 35–42. https://doi.org/10.33084/pedagogik.v14i1.835
Jailani, M., Putra, C. A., & Supriyadi, A. (2019). Pengaruh Pengetahuan Kewirausahaan Terhadap Sikap Berwirausaha Siswa SMA Muhammadiyah 1 Palangkaraya Melalui Minat Berwirausaha Sebagai Mediator. Pedagogik: Jurnal Pendidikan, 14(2), 71–77. https://doi.org/10.33084/pedagogik.v14i2.1043
Jasper, James, M. (2007). Cultural Approaches in the SociologY of Social Movements. In Handbook of Social Movements Across Disciplines in Bert Klandermans & Conny Roggeband (eds), Handbook of Social Movements Across Disciplines (p. 58). Amsterdam: University Departement of Social Sciences and Texas A & M University, College Station.
Juniar, A. M., & Jusrianti. (2021). Belanja Online di Masa Pandemi Covid-19 : Studi Kasus Ibu-ibu Rumah Tangga di Makassar. Emik, IV(1), 37–51. https://doi.org/https://doi.org/10.46918/emik.v4i1.850
Kusumaningrum, D., & Karjono. (2020). Pengembangan Wirausaha Dalam Meningkatkan Sumber Daya Isteri Nelayan Masyarakat Pesisir Kabupaten Batang. Majalah Ilmiah Gema Maritim, 22(2). https://doi.org/https://doi.org/10.37612/gema-maritim.v22i2.112
Lincoln, Y.S, Guba, E. G. (1985). Naturalistic Inquiry. SAGE.
Melović, B., Jocović, M., Dabić, M., Vulić, T. B., & Dudic, B. (2020). The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro. Technology in Society, 63, 101425. https://doi.org/https://doi.org/10.1016/j.techsoc.2020.101425
Miles, M.B, Huberman, A.B, Saldana, J. (2014). Qualitative Data Analysis : A Methods Sourcebook. SAGE.
Mogaji, E., Soetan, T. O., & Kieu, T. A. (2020). The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers. Australasian Marketing Journal, 29(3), 235–242. https://doi.org/10.1016/j.ausmj.2020.05.003
Moleong, L. J. (2018). Metodologi Penelitian Kualitatif. REMAJA KARYA.
Neri, S., & Nengsih, Y. K. (2022). Efforts of Housewives in Increasing Household Income Through E-Commerce During the Pandemic in Solok City. SPEKTRUM Jurnal Pendidikan Luar Sekolah, X(1), 131–135. https://doi.org/10.24036/spektrumpls.v10i1.112843
Pal, R., & Jayarathne, A. (2022). Digitalization in the textiles and clothing sector (B. L. MacCarthy & D. B. T.-T. D. S. C. Ivanov (eds.); pp. 255–271). Elsevier. https://doi.org/https://doi.org/10.1016/B978-0-323-91614-1.00015-0
Radhakrishnan, S. (2022). Biotechnological approaches for sustainable pretreatment of textile materials. In O. L. B. T.-A. of B. for S. T. P. Shanmugasundaram (Ed.), The Textile Institute Book Series (pp. 99–133). Woodhead Publishing. https://doi.org/https://doi.org/10.1016/B978-0-323-85651-5.00002-5
Sandel, T. L., & Wang, Y. (2022). Selling intimacy online: The multi-modal discursive techniques of China’s wanghong. Discourse, Context & Media, 47, 100606. https://doi.org/https://doi.org/10.1016/j.dcm.2022.100606
Setkute, J., & Dibb, S. (2022). “Old boys’’ club”: Barriers to digital marketing in small B2B firms.” Industrial Marketing Management, 102, 266–279. https://doi.org/https://doi.org/10.1016/j.indmarman.2022.01.022
Steven J, Taylor, Robert, Bogdan, Marjorie L, D. (2016). Introduction to Qualitative Research Methods (4th ed.). Wiley.
Strauss, A., & Corbin, J. (2017). Dasar-dasar Penelitian Kualitatif. Tatalangkah dan Teknik-teknik Teoritisasi Data. Terjemahan Muhammad Shodiq & Imam Muttaqien (v). Pustaka Pelajar.
Sumarni, N., Faddila, S. P., & Fauji, R. (2020). Perilaku Belanja Online Pada Ibu Rumah Tangga di saat Pandemi Covid-19 (Studi Kasus Ibu Rumah Tangga di Anjun Karawang). Jurnal Manajemen & Bisnis Kreatif, VI(1), 1–22. https://doi.org/https://doi.org/10.36805/manajemen.v6i2.1186
Suswanti, & Hidayat, W. (2017). Pengaruh Orientasi Pasar, Orientasi Kewirausahaan dan Strategi Bersaing terhadap Kinerja Penjualan Home Industry Anyaman Bambu (Studi pada Produk Peralatan Rumah Tangga Anyaman Bambu Desa Cibuyur, Pemalang). JIAB: Jurusan Ilmu Administrasi Bisnis, VI(2), 56–68. https://ejournal3.undip.ac.id/index.php/jiab/article/view/16142
Tolstoy, D., & Hanell, S. M. (2022). Effectual market creation in the and medium-sized enterprises. International Small Business Journal: Researching Entrepreneurship, 0(0), 1–20. https://doi.org/10.1177/02662426211072999
Tolstoy, D., Rovira, E., & Vu, U. (2022). The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs. International Business Review, 31(3), 101946. https://doi.org/10.1016/j.ibusrev.2021.101946
Varadarajan, R., Welden, R. B., Arunachalam, S., Haenlein, M., & Gupta, S. (2022). Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions. International Journal of Research in Marketing, 39(2), 482–501. https://doi.org/https://doi.org/10.1016/j.ijresmar.2021.09.002
Wardani, N. T., & Dewi, R. M. (2021). Pengaruh Motivasi , Kreativitas , Inovasi dan Modal Usaha terhadap Minat Berwirausaha. Jurnal Manajemen Dan Kewirausahaan, IX(1), 77–93. https://doi.org/https://doi.org/10.26905/jmdk.v9i1.5806
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2022-09-24
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Darlan, S., Miko, S., Mardiana, M., & Metriani, R. (2022). Motivasi Berwirausaha Melalui Anyaman Tradisional Bagi Ibu Rumah Tangga Berbantuan E-Commerce: Entrepreneurship Motivation Through Traditional Woven for Housewives Assisted E-Commerce. Bitnet: Jurnal Pendidikan Teknologi Informasi, 7(2), 10–18. https://doi.org/10.33084/bitnet.v7i2.3941
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