Optimalisasi Kinerja UMKM “Kedai Sandar” Binaan Pimpinan Ranting Aisyiyah Boro Melalui Pendampingan Keuangan dan Pemasaran Optimizing the Performance of the "Kedai Sandar" MSMEs Under the Guidance of the Aisyiyah Boro Branch Leadership Through Financial and Marketing Guidance

Abstract

The performance of Kedai Sandar, an MSMEs under the guidance of the Aisyiyah Branch Leadership of Boro Village, Tanggulangin, Sidoarjo, was assessed through financial and marketing assistance. The main problems faced by partners include limited pukis cake production equipment, simple packaging and conventional marketing, the inability to calculate the Cost of Goods Sold (COGS) and set appropriate selling prices, and inadequate service facilities. The implementation method is carried out through three stages, namely preparation, implementation, and evaluation with a participatory approach. Activities include marketing training and assistance, preparation of COGS and simple financial reports, strengthening branding and packaging, as well as procurement of production facilities and repair of business facilities. The results of the activities show an increase in production capacity, improvement of packaging appearance, utilization of digital marketing, and the ability of partners to calculate COGS and prepare simple profit and loss reports. This program has a positive impact on increasing business efficiency, professionalism of financial management, and product competitiveness. Overall, this community service activity contributes to strengthening MSMEs performance and supporting inclusive economic growth based on local community empowerment.