Edukasi Hak Kekayaan Intelektual dan Legalitas Usaha: Studi Kasus dalam Program KKN untuk UMKM di Desa Sanur Kaja Intellectual Property Rights Education and Business Legality: Case Study in KKN Program for UMKM in Sanur Kaja Village
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Abstract
Based on the KKN program in Sanur Kaja, educating and assisting UMKM actors with Intellectual Property Rights (HKI) and business legality significantly increased their awareness and actions. Many UMKM actors obtained NIB and PIRT and became conscious of registering trademarks. This addresses the lack of public understanding of HKI and its connection to business legality, as weak legal protection for trademarks, products, and businesses can cause legal conflicts, lower competitiveness, and hinder sustainability. The "Intellectual Property Rights Education on Law and Business Legality" work program aims to increase UMKM actors' understanding of legal protection. It involves socialization, training, and technical assistance for HKI, NIB, and PIRT registrations, with speakers from relevant agencies and practical guidance. Direct assistance with the business registration process ensures UMKM actors can manage the required documents independently, overcoming administrative barriers and increasing confidence. Therefore, replicating and continuing similar programs with collaboration between local governments, academics, and business communities is recommended. Optimizing digital platforms and providing continuous, targeted assistance and incentives can integrate business legality and HKI protection into sustainable UMKM development strategies, creating a more structured, legal, and strongly protected small business ecosystem.
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