Branding dan Manajemen Keuangan Produk Diversifikasi Berbasis Bunga Telang pada Ibu PKK Kelurahan Rangkah Tambaksari Surabaya-SDG’s-1 Branding and Financial Management of Telang Flower Based Diversification Products in the PKK Women's Group, Rangkah Tambaksari Village, Surabaya-SDG's-1
Article Sidebar
Main Article Content
Abstract
Product branding and effective financial management are essential to boosting the economy of processed food production. However, PKK mothers in Rangkah Tambaksari Village, Surabaya, face challenges, including limited skills in attractive packaging techniques and financial management for calculating business profits and losses. These challenges serve as the basis for community service activities aimed at supporting the Tri Dharma Perguruan Tinggi initiative. The activities include counseling on product branding and financial management to help address these issues. The goal is to improve the quality of processed food production and its connection to human health, ultimately fostering a healthy and prosperous community. Improving the participants' skills is also expected to increase economic value, contributing to efforts to overcome poverty (aligned with the "No Poverty" sustainable development goal). The program employed methods such as counseling sessions and hands-on skills training. As a result of these activities, participants showed a cognitive improvement of more than 35%, along with enhanced skills in preparing processed food products that ensure quality and promote healthy eating.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Any article on the copyright is retained by the author(s).
- Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share work with acknowledgment of the work authors and initial publications in this journal.
- Authors are able to enter into a separate, additional contractual arrangements for non-exclusive distribution of published articles of work (eg, post-institutional repository) or publish it in a book, with acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their websites) prior to and during the submission process, as can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
References
Ekasari, W., Hardjono, S., Sugijanto, S., Ekowati, J., Wijaya, I. N., & Widiandani, T. (2021). The Knowledge of Lombok Praya-Indonesia Regional Community on the Safety Use of Medicinal Plants. Berkala Kedokteran, 17(2), 113–124. https://doi.org/10.20527/JBK.V17I2.11671
Ekowati, J. & Handayani, R. (2023) Modul Kemasan, Label dan Nilai Gizi pada Produk Olahan Usaha Kecil dan Usaha Mikro. ISBN 9786230921100
Ekowati, J., Handayani, R., Hariyadi, D. M., Rizki, M., Pratama, F., Hamidah Khairunnisa, P., Sulistyowaty, M. I., Tasha, R. A., Ilham, M., & Nafi’, R. (2021). Pemberdayaan Masyarakat melalui Edukasi Cara Pembuatan Pangan Olahan yang Baik, Bahan Tambahan Pangan, dan Kemasan Pangan untuk Penguatan Jaminan Keamanan pada Pelaku UMKM Bidang Makanan di Balikpapan. PengabdianMu: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 6(6), 625–634. https://doi.org/10.33084/PENGABDIANMU.V6I6.2676
Ekowati, J., Hardjono, S., & Hamid, I. S. (2015). Ethyl p-methoxycinnamate from Kaempferia galanga inhibits angiogenesis through tyrosine kinase. Universa Medicina, 34(1), 43–51. https://doi.org/10.18051/UNIVMED.2015.V34.43-51
Ekowati, J., Tejo, B. A., Maulana, S., Kusuma, W. A., Fatriani, R., Ramadhanti, N. S., Norhayati, N., Nofianti, K. A., Sulistyowaty, M. I., Zubair, M. S., Yamauchi, T., & Hamid, I. S. (2023). Potential Utilization of Phenolic Acid Compounds as Anti-Inflammatory Agents through TNF-α Convertase Inhibition Mechanisms: A Network Pharmacology, Docking, and Molecular Dynamics Approach. ACS Omega, 8(49), 46851–46868. https://doi.org/10.1021/ACSOMEGA.3C06450/ASSET/IMAGES/LARGE/AO3C06450_0010.JPEG
Ekowati, J., Widyowati, R., Norhayati, & Jain, S. K. (2023). Chemopreventive Practices in Traditional Medicine. Reference Series in Phytochemistry, 2023, 1–54. https://doi.org/10.1007/978-3-031-21973-3_28-1
GOAL 1 - SDGs Indonesia. Retrieved October 23, 2024, from https://sdgs.bappenas.go.id/17-goals/goal-1/
Nurul, M., Soewarno, N., & Isnalita, I. (2019). Pengaruh Jumlah Pengunjung, Ulasan Produk, Reputasi Toko Dan Status Gold Badge pada Penjualan Dalam Tokopedia. E-Jurnal Akuntansi, 28(3), 1855. https://doi.org/10.24843/EJA.2019.V28.I03.P14
Peraturan Menteri Kesehatan Nomor 033 Tahun 2012 tentang Bahan Tambahan Pangan | Direktorat Jenderal Kefarmasian dan Alat Kesehatan. Retrieved October 15, 2024, from https://farmalkes.kemkes.go.id/unduh/permenkes-033-2012/
Persentase Penduduk Miskin Maret 2024 turun menjadi 9,03 persen. - Badan Pusat Statistik Indonesia . Retrieved October 23, 2024, from https://www.bps.go.id/id/pressrelease/2024/07/01/2370/persentase-penduduk-miskin-maret-2024-turun-menjadi-9-03-persen-.html
Pertiwi, M., Bastiana, B., Rosyadahan, A. R., Maat, S., Isdiantoni, I., & Prasetyo, E. N. (2022). Hypertension Prevention Education Through Training in Making Herbal Teas in Talango Village, Talango Dist
Puspita, M. D. (2024). “5 Negara Termiskin Di Asia Tenggara Berdasarkan PDB per Kapita 2024, Ada Indonesia? - Dunia Tempo.Co.” Retrieved October 23, 2024 (https://dunia.tempo.co/read/1915785/5-negara-termiskin-di-asia-tenggara-berdasarkan-pdb-per-kapita-2024-ada-indonesia).
Revo, R. (2024). “UMKM Indonesia Jadi Raja Di Dunia, 97% Serap Tenaga Kerja.” Retrieved October 23, 2024 (https://www.cnbcindonesia.com/research/20240307154500-128-520473/umkm-indonesia-jadi-raja-di-dunia-97-serap-tenaga-kerja).
Sari, A. N. (2022). “Kondisi Industri Pengolahan Makanan Dan Minuman Di Indonesia.” Retrieved October 23, 2024 (https://www.djkn.kemenkeu.go.id/kanwil-suluttenggomalut/baca-artikel/15588/Kondisi-Industri-Pengolahan-Makanan-dan-Minuman-di-Indonesia.html).